Marketing is a discipline that requires many tools. They are a variety of tactics from traditional ones like print ads to modern strategies such as email marketing and social media marketing. Whatever the method of marketing employed the most successful marketing campaigns have one thing in common: a clear understanding of the needs of the targeted audience.
Marketing insights help marketers tailor their brand strategies and tactics in order to be the most effective for their customers. They also aid them in guide future initiatives with the data that is measurable. These insights are what differentiate a smart marketer from the crowd.
Honest, direct and transparent communication is the best way to get insights from your customers. You can use many tools to gather this feedback. These include online surveys, comments and interactions on social media and phone or face-to person customer interviews, as well as customer feedback boxes on your store or on your website.
It is common to gain insight from external factors, such as your own market analysis and competitor analysis. A drinks company, for instance might discover through market research that people are staying home more weekends because of economic issues. This could lead them to decrease their ad spend and focus on how their product will complement a relaxing evening with family and friends instead of going out.
The most effective way to maximize your ROI is to use data to design marketing campaigns that resonate with your audience. Contact WebFX’s experts WebFX to start putting together your ideal marketing plan today!